Your organisation is making a real impact — but your volunteer recruitment posts barely get noticed. Let’s change that!

Join Powering Content for Volunteer Campaigns, part of the Digital Marketing Changemakers Programme by BAGUS Together and The One Hour Project.

The Programme equips groundups with practical skills in storytelling, campaign planning, and digital amplification. In this session, we focus on building content that sparks volunteer support, helping changemakers inspire action and community participation. Meet industry experts and groundups in a panel, witness a live demo and get 1:1 consultation.  

Who Should Attend?  

Marketing or volunteer engagement leads at groundups/non-profits who: 

🟠 Manage social media and volunteer communities but aren’t sure where to start 

🟠 Have powerful stories to tell but struggle with execution 

🟠 Run recruitment campaigns that just don’t reach enough people 

What You’ll Gain: 

⚙️ Expert strategies: Practical tips from digital marketers on creating impactful short-form content (reels/videos) on tight budgets 

📲 See it in action: Live demo of creating compelling volunteer recruitment content using tools like Canva 

🤝 Personal mentoring: Work directly with an experienced digital marketer to build a customised content plan for your volunteer recruitment goals 

Meet the Speakers:

⭐️️ Katie Ewer, Meta – As the Global Strategy Lead at Meta’s Creative Shop, Katie is responsible for developing global creative guidance for advertisers to leverage creativity for competitive advantage through their short form video product, Reels.  
 
⭐️Will Lee, That Marketing Guy – Will is a creative maverick with 20 years of experience on both client and agency-side. As a hands-on leader Will ensure project success – from strategic direction, the next big idea to executional excellence.  
 
⭐ Moderated by Ci En L., a media strategist with a flair for storytelling that moves people to action, we will discuss how to balance creativity with consistency and leverage tools with limited resources.  
 
🪄 You’re also in for a treat as we invite Laurent Pastorelli, a seasoned ideas-to-execution specialist and former Global Creative Strategist at Meta who will conduct a live demo transforming a groundup’s volunteer recruitment campaign!

Event Details 

📆 Tuesday, 11 November 2025 

⌚️ 7pm to 9.30pm 

📍 National Volunteer & Philanthropy Centre 6 Eu Tong Sen Street, The Central #04-88, S059817 

Where possible, we recommend that 2 teammates who manage marketing and/or volunteer engagement join the session. 

To get the most from your mentoring session, please: 

• Submit pre-event work to help your mentors better understand your groundup
• Join us for a 30-minute pre-event virtual briefing
• More details will be provided once your spot is confirmed. 

What past participants say: 

"The session helped us tell our stories better and the mentoring was perfectly timed."  – Elaine (Just Paint Lah) 

"Engaging facilitators, impactful session."  – Leann (Let’s Go Man!)

Registration closes Tuesday, 4 November!